Upward Exteriors LLC

Privacy Policy

This policy explains how we collect, use, and protect information when you visit our website, request an inspection or quote, call us, submit a form, or interact with our advertising.

Effective Date: July 23, 2026

Upward Exteriors LLC ("Upward Exteriors," "we," "our," or "us") respects your privacy. This Privacy Policy explains how we collect, use, and protect information when you visit our website, request an inspection or quote, call us, submit a form, or interact with our advertising.

This policy applies to information collected through https://upwardexteriors.com, related landing pages, online forms, phone calls, email, text messages, and advertising platforms connected to our business.

Information We Collect

We may collect information you choose to provide, including:

  • Name
  • Phone number
  • Email address
  • Property address, city, or service area
  • Project details, photos, notes, or inspection requests
  • Preferred service, such as roofing, gutters, soffit, fascia, repair, replacement, or storm damage inspection
  • Communication preferences

We may also collect limited technical information automatically, including:

  • IP address
  • Browser and device type
  • Pages visited
  • Referring website or ad
  • Approximate location based on browser or device signals
  • Form, call, and website interaction data

How We Use Information

We use collected information to:

  • Respond to inspection, quote, and service requests
  • Schedule appointments and communicate about projects
  • Provide roofing, gutter, soffit, fascia, and exterior service recommendations
  • Prepare estimates, inspection notes, and project documentation
  • Improve our website, advertising, and customer experience
  • Measure advertising performance and lead quality
  • Prevent fraud, spam, abuse, or unauthorized activity
  • Comply with legal, tax, insurance, and business record requirements

Advertising, Analytics, And Tracking

We may use tools such as Google Ads, Google Analytics, Google Tag Manager, call tracking, and similar services to understand how people find and use our website and advertising.

These tools may use cookies, pixels, tags, or similar technologies to measure page views, form submissions, phone calls, and other interactions. This helps us understand which ads and pages lead to real customer inquiries.

You can control cookies through your browser settings. You can also learn more about Google's advertising controls at https://myadcenter.google.com.

Lead Forms And Advertising Platforms

If you submit information through a Google lead form, website form, or other advertising platform, we use that information to contact you about the service request you submitted.

Advertising platforms may process your information according to their own privacy policies. We do not control those platforms' independent data practices.

Phone Calls And Text Messages

If you call us, request a callback, submit your phone number, or otherwise ask us to contact you, we may use your phone number to respond to your inquiry, schedule an inspection, provide project updates, or follow up about requested services.

If text messaging is offered, message and data rates may apply. You can opt out of text messages by replying STOP or by contacting us directly.

We do not sell or share SMS opt-in information with third parties for their own marketing purposes.

How We Share Information

We may share information with trusted service providers who help us operate our business, including:

  • Website hosting and form providers
  • Advertising and analytics platforms
  • Call tracking and communication providers
  • Scheduling, CRM, or customer management tools
  • Payment, accounting, legal, insurance, or business operations providers
  • Subcontractors or project partners when needed to evaluate or complete requested work

We may also share information when required by law, to protect our rights, to prevent fraud or abuse, or in connection with a business transfer.

We do not sell personal information.

Data Security

We use reasonable administrative, technical, and physical safeguards to protect information. No website, email, form, phone, or internet-based system can be guaranteed to be completely secure.

Data Retention

We keep information for as long as reasonably necessary to respond to inquiries, provide services, maintain business records, measure advertising performance, resolve disputes, and comply with legal obligations.

Your Choices

You may contact us to request that we update, correct, or delete personal information where legally required or reasonably possible.

You can also:

  • Decline to submit online forms
  • Call us directly instead of using the website
  • Disable cookies in your browser
  • Opt out of text messages by replying STOP
  • Adjust Google ad personalization settings at https://myadcenter.google.com

Children's Privacy

Our website and services are intended for homeowners, property owners, and adults seeking exterior services. We do not knowingly collect personal information from children under 13.

Links To Other Websites

Our website or ads may link to third-party websites, such as Google, review platforms, financing providers, or social media pages. Those websites are governed by their own privacy policies.

Updates To This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date.

Contact Us

Upward Exteriors LLC

1950 S Casaloma Dr STE B

Appleton, WI 54914

Phone: 920.879.2731

Email: bryan@upwardexteriors.com

Website: https://upwardexteriors.com

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