- Roof RepairA roof problem does not automatically mean you need a new roof. We trace the source of the failure, explain what is repairable, and recommend the smallest responsible scope that restores dependable protection.
- Roof ReplacementA lasting roof replacement is more than a new layer of shingles. We evaluate decking, flashing, ventilation, ice-and-water protection, and drainage so every part of the assembly works together through Wisconsin weather.
- New Roof InstallationNew construction is the best opportunity to get every roof detail working together from day one. We coordinate the deck, underlayment, flashing, ventilation, shingles, gutters, soffit, and fascia around the plans and the way the building will actually perform.
- Roof InspectionA useful roof inspection should give you clarity—not a predetermined sales pitch. We evaluate the visible roofing system, document concerns, and separate urgent defects from maintenance items and normal aging.
- Storm Damage RepairStorm damage is not always obvious, and not every mark requires a full replacement. We inspect for functional damage, help stop active water entry, document what we can verify, and explain the next step without manufacturing urgency.
- Asphalt Shingle RoofingArchitectural asphalt shingles remain a practical fit for many Wisconsin homes, but products are not interchangeable. We compare reinforced nailing zones, granule adhesion, mat construction, algae resistance, wind ratings, color, and warranty terms before recommending a system.
- Metal RoofingMetal roofing can provide durable, low-maintenance protection when the panel profile, substrate, fasteners, flashings, expansion details, and roof geometry are compatible. We start by determining whether metal is the right system for the structure—not by assuming it fits every roof.
- Flat & Low-Slope RoofingA roof that appears flat behaves differently from a steep asphalt-shingle roof. Low-slope sections need a membrane suited to the pitch, carefully sealed penetrations and edges, positive drainage, and transitions that keep water from backing beneath adjoining materials.
Appleton, Wisconsin roofing & gutter contractor
Honest Advice.
Quality Results.
50+ Five-Star Reviews
Why Choose Us
No sales scripts.Just straight answers.
We walk you through the three factors that drive roof longevity in Wisconsin—stone bonding, nailing zones, and copper granules—so you can choose the right protection with confidence.
Free Inspections
No obligation, honest assessment
Roof Longevity
Stone bonding, nailing zones, copper granules
Local & Trusted
Family-owned, serving neighbors
5-Star Quality
Premium materials & craftsmanship
Fast Response
Request Inspection
Fast, no-pressure callback within 24h.
The Upward Difference
Education comes first.
Contracts come last.
Instead of leading with paperwork, we lead with clarity—photos, measurements, and a plain-language plan. You’ll see exactly what we see and understand why we recommend what we recommend.
Transparent Inspections
Photo reports, measurements, and a walkthrough so you can verify every detail for yourself.
Insurance Intelligence
We document storm damage correctly and guide the claim process so nothing gets overlooked.
Truly Local & Independent
Owner-led crews, no franchise pressure, and accountability that stays in the community.
“If you call, you'll get honesty. If you hire us, you'll get quality. If you don't, you'll still walk away better informed.”
Bryan Crain
Owner, Upward Exteriors
Simple. Honest. Impossible to argue with.
The Three Things That Make
a Roof Last in Wisconsin.
1
Granule Retention
Protects the shingle surface from early wear.
2
Proper Fastening Zone
Ensures nails hold during wind and freeze-thaw cycles.
3
Algae Protection
Prevents moisture-related staining and breakdown.
Our Home
Service Area
Built for Wisconsin.
Backed by neighbors.
We’re local to the Fox Valley and we know how wind, ice, and hail punish a roof. That means the right materials, the right installs, and no shortcuts.
From Appleton to Green Bay, we take care of the homes we drive past every day—because we live here too.
- Storm-ready systems
- Clear, photo-backed inspections
- Insurance guidance
- No pressure, no sales tricks
Complete service directory
Every exterior service, one click away.
Explore all 17 roofing, gutter, soffit, and fascia services. Each page explains what we inspect, when the work makes sense, and how Wisconsin conditions affect the system.
- Seamless GuttersGutters work only when the system is sized, pitched, supported, and discharged correctly. We form seamless aluminum runs to the home and plan outlets and downspouts around roof area, valleys, landscaping, walks, and foundation conditions.
- Gutter RepairOverflow does not always mean the gutter is too small, and a drip does not always mean the entire system needs replacement. We look at pitch, support, seams, outlets, roof flow, fascia condition, and discharge before recommending a repair.
- Gutter GuardsA gutter guard should keep out the debris found around your home while still accepting water from your roof. We inspect the existing gutters, nearby trees, roof pitch, and concentrated runoff before recommending a protection approach.
- DownspoutsA gutter can perform perfectly and still leave the home vulnerable if the outlets are too small or downspouts discharge in the wrong place. We size and route downspouts to move concentrated roof water away from foundations, entries, walks, and low areas.
- Gutter Cleaning & MaintenanceCleaning restores an open water path, but useful maintenance also checks the conditions that make gutters overflow or fail. We look at outlets, downspouts, pitch, hangers, seams, and visible fascia concerns while debris is removed.
- Soffit InstallationSoffit closes the underside of the roof overhang, but vented soffit also plays a key role in attic intake. We install durable panels and coordinate open intake paths so the visible finish and the hidden airflow both work.
- Soffit RepairA loose soffit panel may be a simple fastening issue—or evidence of wind, fascia movement, roof-edge leakage, pests, or deteriorated wood above it. We inspect the surrounding eave before closing the opening.
- Fascia ReplacementFascia supports the roof-edge finish and often carries the gutter system. When the wood is soft, split, or out of alignment, attaching new gutters or wrapping over it will not solve the structural problem.
- Aluminum Fascia WrappingCustom-bent aluminum wrap shields properly prepared fascia from sun and repeated wetting while eliminating routine scraping and painting. The key is to correct damaged wood and water-entry details before the metal goes on.
Customer Voices
Fox Valley 5-Star Standard.
We've earned our reputation one roof at a time. See what your neighbors are saying about Upward Exteriors.
“Upwards Exteriors was extremely thorough from the initial inspection to completion of my roof. They were respectful and took great care of making sure I was pleased with their work, site clean up and final inspection. I wouldn't use any other roofers. Excellent service and workmanship.”
Robin Holte
Roofing“Upward Exteriors exceeded every expectation, from prompt, transparent communication to high-quality workmanship and attention to detail. Bryan and his team were professional, trustworthy, and deeply invested in ensuring everything was done right. I highly recommend them for any roofing project!”
Matt Dinse
Roofing“Great job! Everything was done on schedule and the cleanup was great. Wouldn't even know they were here if not for the awesome looking roof! Highly recommend”
Mike Anderson
Roofing“Very communicative, quality work, great pricing. I would absolutely use them again.”
Cara Morris
Happy Customer“Quality materials done with true craftsmanship. Completed on time and under estimate. Very highly recommended!”
Tom Timple
Happy Customer“Honest assessment of the problems, made suggestions to correct the problems. Freed our gutters of debris. Professional and personable.”
Jane Tomason
Gutters“Bryan was very easy to deal with. Pricing and work quality was excellent also. Not a typical contractor interaction in a good way.”
Frank Mazanka
Happy Customer“Upward Exteriors truly lives up to its name. Their honesty, integrity, and quality craftsmanship are unmatched. From start to finish, they are transparent, reliable, and dedicated to ensuring your roof is done right. If you're looking for a trustworthy roofing company, Upward Exteriors is the one to call. Highly recommend!”
Samantha Emro
Roofing“Upwards Exteriors was extremely thorough from the initial inspection to completion of my roof. They were respectful and took great care of making sure I was pleased with their work, site clean up and final inspection. I wouldn't use any other roofers. Excellent service and workmanship.”
Robin Holte
Roofing“Upward Exteriors exceeded every expectation, from prompt, transparent communication to high-quality workmanship and attention to detail. Bryan and his team were professional, trustworthy, and deeply invested in ensuring everything was done right. I highly recommend them for any roofing project!”
Matt Dinse
Roofing“Great job! Everything was done on schedule and the cleanup was great. Wouldn't even know they were here if not for the awesome looking roof! Highly recommend”
Mike Anderson
Roofing“Very communicative, quality work, great pricing. I would absolutely use them again.”
Cara Morris
Happy Customer“Quality materials done with true craftsmanship. Completed on time and under estimate. Very highly recommended!”
Tom Timple
Happy Customer“Honest assessment of the problems, made suggestions to correct the problems. Freed our gutters of debris. Professional and personable.”
Jane Tomason
Gutters“Bryan was very easy to deal with. Pricing and work quality was excellent also. Not a typical contractor interaction in a good way.”
Frank Mazanka
Happy Customer“Upward Exteriors truly lives up to its name. Their honesty, integrity, and quality craftsmanship are unmatched. From start to finish, they are transparent, reliable, and dedicated to ensuring your roof is done right. If you're looking for a trustworthy roofing company, Upward Exteriors is the one to call. Highly recommend!”
Samantha Emro
Roofing“Bryan is an honest and thorough provider. If you need a new roof or gutters give him a call. You won't regret it!”
Jill Anderson
Gutters“Highly recommend giving Bryan at Upward a call if you have any concerns about your roof, his business is founded on honesty and integrity, he will take great care of you!”
Amanda Hayden
Roofing“Bryan is very honest and a great person!”
Wayne Nolden
Happy Customer“Upward Exteriors was great to work with. Bryan was very thorough about the whole process, answering questions, and filling in any and all blanks. The entire roofing crew was kind, courteous and very professional. Would highly recommend Upward Exteriors to anyone.”
Eric Hansen
Roofing“Bryan and his team were a pleasure to work with! Bryan was really professional, honest, and extremely helpful with any questions I had. Bryan and his team worked very efficiently to rebuild and replace the fascia, soffit, and gutters on our house. We are very happy with the end result.”
Robert Boettcher
Gutters“If you are looking for a company built on honesty and integrity, Upward Exteriors is the right choice!”
Chris Gobin
Happy Customer“Brian and his crew did a great job with our new roof and gutters, including all the before, during and after work and communication. He was very competitive on price and the work was done on time and to a high standard. Highly recommended.”
Eric Brinkmann
Gutters“Bryan and his team do great work and are local.”
Corey Schultz
Happy Customer“Bryan is an honest and thorough provider. If you need a new roof or gutters give him a call. You won't regret it!”
Jill Anderson
Gutters“Highly recommend giving Bryan at Upward a call if you have any concerns about your roof, his business is founded on honesty and integrity, he will take great care of you!”
Amanda Hayden
Roofing“Bryan is very honest and a great person!”
Wayne Nolden
Happy Customer“Upward Exteriors was great to work with. Bryan was very thorough about the whole process, answering questions, and filling in any and all blanks. The entire roofing crew was kind, courteous and very professional. Would highly recommend Upward Exteriors to anyone.”
Eric Hansen
Roofing“Bryan and his team were a pleasure to work with! Bryan was really professional, honest, and extremely helpful with any questions I had. Bryan and his team worked very efficiently to rebuild and replace the fascia, soffit, and gutters on our house. We are very happy with the end result.”
Robert Boettcher
Gutters“If you are looking for a company built on honesty and integrity, Upward Exteriors is the right choice!”
Chris Gobin
Happy Customer“Brian and his crew did a great job with our new roof and gutters, including all the before, during and after work and communication. He was very competitive on price and the work was done on time and to a high standard. Highly recommended.”
Eric Brinkmann
Gutters“Bryan and his team do great work and are local.”
Corey Schultz
Happy CustomerReady for an honest assessment?
No pressure. No sales tricks. Just a clear picture of your roof's health so you can make the right call for your home.
Serving Appleton, Neenah, Menasha, Grand Chute, Kimberly, and Little Chute.